Agenda

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  • Conference

    10 April

  • Workshop A

    11 April

  • Workshop B

    12 April

  • Workshop C

    13 April

  • A high-energy networking session allowing delegates to break the ice in a series of brief one-on-one exchanges. Relax, have fun and make new connections!


    • Analysing the convergence of High-Net-Worth-Individual growth in Asia with regional luxury trends, pinpointing where the sweet spot is for luxury marine tourism

    • Asian Economies - Evaluating where the tide of investment is flowing to and identifying opportunities to capitalise on

    • How can Asia Pacific acquire better knowledge of the yachting life experience and how can the industry showcase it better?


  • In Asia, wealthy business owners are increasingly seeking more control of their wealth, driving a rapid rise in the number of family offices operating in the Asian financial centers of Hong Kong and Singapore. This session will investigate if Asian Family Offices view yacht purchase and management as a commercially savvy option, and explore their style of approach with the yachting industry. This conversation will also impart useful and practical insights on how Asian UHNWs assess, operate and their expectations when it comes to asset management.


  • This session will delve into an honest evaluation of the current yacht ownership market in Asia. A panel of experts will assess the current quality of service and support provided throughout the pre, during and post purchase stages of the buyer journey. At the same time, the panel will identify positive takeaways and gaps to close, as well as demonstrate better ways to engage the customers and create better value for them at every stage. The session will also discuss ownership models suitable for the Asian market and trends that will impact medium term demand.

    • Purchasing Power

    • Awareness, Culture, Education

    • Understanding and Influencing Consumer Behaviour

    • Marketing and Engagement

    • Accessibility to Information

    • Sales and Purchase

    • Ownership


    • Addressing challenges in yacht management, service and support unique to Asian Customers – What are their priorities and expectations?

    • Enriching an owner’s understanding on the importance of quality yacht management services

    • Streamlining operations to improve operational efficiency, customer service and profitability

    • Ensuring compliance with ever evolving legislation and local regulations

    • Insights into the world of crew management in Asia – How different is it compared to western markets?


  • What can the experiences of Alila Hotels & Resorts teach us about innovation and growth? Insights into their developments in Asia, and how to build influence in a competitive environment
    • Strategies for success - What are the key pillars driving Alila’s growth?

    • Practical insights on cultivating a meaningful connection with the High-Net-Worth market

    • How are the customers changing - Transforming your business to anticipate and meet the needs of unique consumer trends and habits

    • Positioning your brand for success in a competitive market


    • Capitalising on emerging opportunities created by social platforms to enhance brand engagement and loyalty with consumers

    • Gain insights on how to leverage social platforms to drive traditional revenue

    • Discuss how shifting consumption patterns are going to impact luxury tourism in the long term

    • How can the yachting industry continue to capture new opportunities with disruptive technologies?


  • This session will bring together long-standing and newer yacht builders and dealers from China to review the market climate and provide insights into their growth expectations as well as their medium to long-term objectives. The goal of this session is to provide the industry with a realistic and accurate outlook of the China market and to align regional growth strategies.


  • In this interactive wrap-up segment, our chairperson will highlight top talking points across the day's sessions and invite delegates to raise questions around common themes, opening up the floor for constructive dialogue and feedback.


  • (A) Spotlight on SEA, Pacific and North Asia Regions

    Rolling 15-minutes Presentations for Thailand, Indonesia, Malaysia, Hong Kong/China, India/Sri Lanka, Tahiti/Fiji, Australia

    (B) The Impact of World Affairs on Asia’s Yachting Scene

    The 2019 Rugby World Cup in Japan. The 2020 Summer Olympics in Tokyo. The 36th America’s Cup in Auckland, 2021. This session looks into the note-worthy sporting and social events taking place in Asia Pacific and these high-profile events can benefit the promotion of charter or yachting activities.

    • Discussing growth drivers of the regional charter market, changing regulations and agent interactions – what are the most pressing issues?

    • An in-depth look into the interplay of regulations, government support, destination marketing and industry efforts to achieve sustainable growth

    • Improving agent interactions and building win-win partnerships


  • (A) Nurturing Effective Partnerships between Captains, Agents, Marinas and Service Providers

    (B) Marketing and Communications Strategies to Engage Charter Clients from the Mediterranean and USA


    • Useful and practical learning insights into how Hong Seh developed and grew their marine dealership business to become a market leader

    • What were the initial challenges faced when Hong Seh started selling yachts

    • What did you look for in a yacht brand - Is it different to what you look for in a car brand?

    • How could yacht brands support more businesses to convert to the yacht market


    • Sharing practical insights on building a successful dealer network

    • Managing the partnerships effectively

    • Driving positive customer outcomes and profitability


    • Setting your dealers up for success with a comprehensive development and sales support plan

    • Equipping leaders with the resources and tools to meet changing demands in customer expectations - What is the difference between providing a service and producing a solution?

    • Customer Share versus Market share - Which is more important, presence in the market or depth of brand with customers?

    • Recognising that building strong internal relationships is vital to achieving positive customer service results and profitable congruent sales

    • Measuring the success of your dealership effectively and keeping your team engaged